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Wonder Weeds

Brand Identity 




CLIENT

Wonder Weeds is a handcrafted herbal face and body care shop. A family-run business locally focused on producing products that are natural preservatives.

Philosophy:
“It’s all about the ingredients and the power of nature” 




Audiences

Audiences are limited by store location and internect connection. Female from every age who has a decent income most likely is attractive to the brand. The products have reasonable price, and they are cruelty-free. Male is other target since male begins to take care of themselves.



The mission is to upgrade the branding since its current identity system is really raw and unfinished. The new system has to meet three goals: 
  1. The visual system should contribute to attract more customers and maintain the interest of current customers. 
  2. The visual system should introduct the chic and elegant characteristic but still represent the nature and refreshing emotion. 
  3. The visual system should help owners and customers distinguish different lines of products. 




BRANDING

Logo

Sketches & Digital Development

Final logo

Variations

Colors



Typeface


Illustrations & Patterns


Pattern used in stationary


Pattern used in product packaging


BRAND EXTENSIONS


Along with the style guidelines, I created multiple physical applications including packaging systems and stationery for the brand.