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Wonder Weeds

RE-BRANDING


About:
Wonder Weeds is a family-run beauty shop producing handcrafted face and body care products with only natural ingredients and no synthetic or artificial chemicals. Wonder Weeds is operated on Esty and locally distributed in Iowa.






CURRENT BRAND SYSTEM


Wonder Weeds contains a wide range of products that have reasonblae price, cruelty-free, non-chemical and organic ingredients, but the lack of execution in visual packaging degrades the quality of the brand. Compared with other competitors, customers have less chances to try on Wonder Weeds products due to the store location and online outlet. Without commercials and advertising, they are less attractive than other beauty brands. 

moodboard




BRANDING


Combining a romantic modern typography with a set of refreshing herbal illustrations and minimal layout, this easy-absorbed and trendy strategy helps gain more attention and customers on the Internet. The system ensures the original freshness from Wonder Weeds and elevates the look with the elegance of luxury skincare sense. The system comes with new categorization to support different lines of products by using dreamy pastel colors. 

Logo

sketches & digital development

final logo

Colors



Typefaces


Illustrations & Patterns







BRAND EXTENSIONS


Along with the style guidelines, I create multiple physical applications including label systems and stationery to showcase the best practice.








INSTAGRAM CAMPAIGN


It’s important to use Instagram as a best tool for marketing since Wonder Weeds is an online-based business. The community on Instagram is bigger than ever with a merger of many industries like beauty, fashion, design, streaming, and so on. 






LABEL SYSTEM



categorization for product lines







by Đại Dương (duongnguyen.creative@gmail.com)