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“World! Let’s Go” Box


Wherever you go, WOGO gives you just right enough information that prepares for the future trip.
Together we fly to the world. 








CONCEPT DEVELOPMENT
BRAND IDENTITY + PACKAGING + ILLUSTRATION
About:
WOGO stands for “World! Let’s Go”.
WOGO box is an interactive travel guide providing customized instruction and fundamental information of countries in the world.









Why WOGO?


We tend to overwhelm with preparation and traveling information when taking a trip to new countries. The brand provides a physically interactive guide with essential information and high visual appealing. This approach makes WOGO more than a travel guide but an educational tool. WOGO vision represents each country with its own box. The first box introduces Taiwan from Asia.

Each box defaults with 6 items:
1. Stamps to send sweet words
2. Fashion Pin (Country’s flag) to travel with style
3. Flashcards of nine common phrases to prepare you for basic conversation
4. Travel pouch to keep all your stuff together especially passport
5. Famous place map to make quick decisions
6. Informative handbook, your everything-you-need-to-know about one country.




NOW EVERY COUNTRY COMES INSIDE A BOX








BRANDING



The challenge is to find the visual language that fits a wide range of customers. In order to meet the goal, I have studied trendy flat design. Flat design is a perfect happy medium between cartoonish and realistic assets. I created the brand system with friendly elements, soft details, cheerful color scheme, and joyful illustrations.  






BRAND EXTENSIONS


“Together We Fly To The World!”














ILLUSTRATIONS

(dedicated to Taiwan)








FIRST BOX: WELCOME TO TAIWAN

(detail shots)








MAP, MANUAL, FLASH CARDS













DISPLAY





by Đại Dương (duongnguyen.creative@gmail.com)