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Seattle Urban Art Festival


Urban Art is an art form of the social rebellion, the personal space, and the outspoken voice.










BRAND IDENTITY + WEB DESIGN
About:
Seattle Urban Art Festival is a new culturally artistic festival where hundred of urban artists come together to exhibit the beauty of urban art through their creative works.









BRANDING


The goal is to gain public recognition and attract more visitors, I constructed new style guidelines that celebrates the rebellion of urban art, the artist creative space, and the connection with the community. 

The process behind one artwork is how the artist converts their messages. Inspired from this idea, the identity consists of organic, abstract feelings with rough details, scratchy images, brush stroke typography, and a simple color scheme that manifests the exploration process of artist.








The final logomark conveys three messages:
1. An overall raindrop shape represents the most common weather in Seattle
2. A dot inside and an odd circle outside together express the interaction between individual and community
3. The hand-sketch waves on a circle interprets a practice of being creative.





BRAND EXTENSIONS



 festival tickets

badge


brochure (outside: left - inside: right)



posters

 artists’s banners




WEBSITE / UX-UI


Website is designed to guide users set up their visit for the best experience without hesitation and confusion. The website appearance is expressed same attitudes from style guidelines. The ultimate goal is KEEP IT FUNCTIONAL, KEEP IT ART









by Đại Dương (duongnguyen.creative@gmail.com)