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NWVSA Leadership Summit 2018


K(no)w History K(no)w Self



Fuel the future energy by our shared history: "the memorable childhood in an old hometown"








CONCEPT DEVELOPMENT
BRAND IDENTITY + MARKETING + PRODUCTION
About:
Summit is an annual leadership conference held by Northwest Vietnamese Association Student. Every year, Summit comes up with a different goal to provide the stepping stone for young leaders who hold the potential to reshape the world.





Summit aims to understand what attendee’s impact might look like after diving deep into the history and heritage. Summit believes once that seed is planted, we can help young people mobilize and take positive action in their communities.
Working in a group of three, my role includes brainstorming, brand identity, and visual assets. 









BRANDING


Before brainstorming, our team had decided taking away Northwest nature aspect which was overused in all the years before. We narrowed down the target history to be our shared history: the childhood time in a little old hometown. We developed a pack of illustrations that introduces the untold Vietnamese traditional cultures, and we gathered a bunch of images that reminds the old feelings and memories. 

“Your History, Not A Country’s History”






Logomark
In Vietnamese language, there are five primary accents (sắc, huyền, hỏi, ngã, nặng) that structure all the sounds. The logomark is a capital S constructed from the shapes of these accents. We continued to use the accents as one of the supporting elements because of its funky combination. 


The final trademark is full of bumpy attributes which creates homely and close feeling like the rough handwritten on faint paper.






Additonal Supporting Graphics











SOCIAL CAMPAIGN


We created many designs to assist the content on social media. Link can be found here. The content includes registration, family program, scholarship, workshop, schedule, hotel, transportation, and arrival instruction. 



Summit’s Facebook profile filter








T-SHIRT & BADGE 












BOOKLET LAYOUT












by Đại Dương (duongnguyen.creative@gmail.com)