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Lan Hue Bakery


From Paris to Vietnam and now Seattle, Lan Hue, has been on its journey for 43 years, continues to serve the best Banh Mi internationally. 









BRAND IDENTITY + PACKAGING
About:
Lan Hue - Sandwich and Bakery is a 43-year-old Vietnamese bakery located in Seattle’s Chinatown, especially serving fresh hot mouthwatering Bánh Mì straight from the oven with many filling options inspired from the daily life in Saigon.




BRAND IDENTITY & PACKAGING


Lan Hue has faintly blended into other local Vietnamese deli. I developed new label and packaging along with an identity system that leverage brand value, business advertisement and customer experience with its’ product.








BRANDING


To highlight the long history and embrace the pride for this worldwide popular food, I took inspiration directly from the 80s graphic trend which was commonly seen on the street of Saigon. The color and typeface combinations evoke the taste of delightsome and cruncy bánh mì with a pop of funky retro. 









“Take a history road with us!”




“still as tasty as the 80s” 








by Đại Dương (duongnguyen.creative@gmail.com)